My top ways to identify the language that pinches your client's pain points, showcases your solution, and wins over their trust  

Why using GUESSWORK to speak to the needs of your future clients is usually DEAD WRONG ...and what to do instead (hello, easy copy and sales pages). 

When it's OK to compare yourself with your  competition + how you can use your findings to help you stand out

The one thing you should NEVER do when trying to create content that WORKS ...even though most people do it!